During my time at Publicis Paris’ ‘Loft’ division — a nimble incubator with weekly deadlines (almost charette-like). I worked primarily on Renault’s social media content, with larger executions extending to print.

My role included devising a print series highlighting key vehicle features through conceptual illustrations: A rearview camera reimagined as nature’s food chain; Bose surround sound depicted as a classroom with four teachers; an emergency brake system analogized to the Titanic averting collision.

Each piece adhered to a predefined illustrative style established during creative development.