Cadillac Canada launched a 2022 Chinese New Year campaign as part of its multicultural initiatives.

The goal was to revitalize appreciation for the Cadillac brand and luxury lineup while driving traffic to T2 and dealer sites. Partnering with Nice Shoes studio, we delivered dynamic 2D/3D creative. The campaign resonated strongly, yielding a surge in live tour sign-ups and record-breaking paid ad click-throughs.