GM Live


General Motors


Art Direction


Executive Creative Director: Ryan Egan
Creative Director: Emma Wathan
Copywriter: Adam Jackson
Videography: Eightfold / Local Boy

The Story

For each Live site we crafted under the GM brand, our team was additionally tasked with incorporating an engaging masthead explainer video.

The challenge was to effectively convey how Live works without relying on traditional voice-over narration. Our solution: a unique, trailer-like experience, providing high-level information through carefully curated scenes between the product specialist and consumer.