Based on the research performed, the UX team developed wireframes with the goal to improve clarity, sentiment and expectations.

Although the design was constrained by a strict authoring tool, the immediate area of focus was the masthead: clear and concise copy to explain the offering paired with a visual using environmental representation with direct access to a more precise explainer video.

Improved visibility above the fold was key. A newly designed tabbed carousel was introduced, featuring looping animations to break down the process — whether users were interested in a one-on-one session or a group tour depending on their needs.