GM Live
Client
General Motors
My Role
Art Director
Team
Executive Creative Director: Ryan Egan
Creative Director: Emma Wathan
Copywriter: Adam Jackson
Videography: Eightfold / Local Boy
Description
For each Live site we crafted under the GM brand, our team was tasked with creating an engaging masthead explainer video.
The challenge was to convey how Live works without traditional voice-over narration. Our solution: a unique, trailer-like experience that delivered high-level information through carefully curated scenes between product specialists and consumers.