Part of Cadillac’s business was creating different monthly banner campaigns, from OLA and dealership banners to end cards for tv spots. Below are a select few.

For Cadillac’s 120th anniversary we collaborated with Canadian 3D artists to reinterpret classics with EV tech in mind. The original concept was initially pitched as an NFT but remained as a social content series.

Cadillac Canada launched a 2022 Chinese New Year campaign as part of its multicultural initiatives with the goal of increasing traffic to T2 and dealer sites. Partnering with Nice Shoes studio, we delivered dynamic 2D/3D creative. The campaign resonated strongly, yielding a surge in live tour sign-ups and record-breaking paid ad click-throughs.

Cadillac’s entrance to the EV market left many its consumers uneasy and hesitant about the range of the vehicle. Playing on the popularized slowtv content on YouTube, we created a unique 300+km piece through the beautiful BC mountain range to emphasize the realtime range of their new LYRIQ vehicle.

We leveraged the partnership Cadillac had established with tennis professional Bianca Andreescu to help introduce the LYRIQ to the Canadian market. Visuals were bold and punchy to match Cadillac’s new tagline ‘Be Iconic’.