WCK/PIP

Branding
Client

Wild Child’s Kitchen
Philip’s Ice Pops

Role

Art Direction/Design

Team

Creative Director: Pamela Martinez
Copywriter: Pamela Martinez

The Story

What initially started out as branding for a vegetarian eatery located at the CNE, eventually branched off into a summer-inspired sister company, Philip’s Ice Pops.

The challenge was to take taking what I initially created for Wild Child’s and imparting its essence to Philip’s. The outcome being two fun and colourful brands that share ties but also feel independently successful.

Wild Child’s Kitchen

WCK_Cover_1600

Philip’s Ice Pops

PIP_Cover_1600