TTW

UI
Client

Tennis Warehouse

Role

Art Direction/Design

The Story

I’m an active member of the tennis community associated with Tennis Warehouse, known as Talk Tennis Warehouse.

Currently, engagement is facilitated through a dated web forum. I believe this approach misses an opportunity for Tennis Warehouse to not only connect with its audience but also drive sales to its online store. After surveying the forum community, I designed several iterations and subsequently pitched them to the company.

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