TTW

UI
Client

Tennis Warehouse

Role

Art Direction/Design

The Story

I’m an avid member of a tennis community associated with the merchant Tennis Warehouse, called Talk Tennis Warehouse, or TTW.

Their current method of engagement is with the use of a web forum. However, it’s clunky, dated and frankly feels like a missed opportunity for Tennis Warehouse to not only engage with their audience but also position the app to direct sales to their online store. After polling the forum, I architected multiple iterations which I eventually pitched to the company.

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