TTW
UI
Client
Tennis Warehouse
Role
Art Direction/Design
The Story
I’m an active member of the tennis community associated with Tennis Warehouse, known as Talk Tennis Warehouse.
Currently, engagement is facilitated through a dated web forum. I believe this approach misses an opportunity for Tennis Warehouse to not only connect with its audience but also drive sales to its online store. After surveying the forum community, I designed several iterations and subsequently pitched them to the company.
