Ride with Pride

Advertising
Client

Metrolinx

Role

Art Direction/Design

Team
Creative Director: Lorne Kinsella
Senior Art Director: Lindsay Dyson
Photographer: Jason Sanford

The Story

Toronto’s Pride Week is a big component of Metrolinx’s demonstrated inclusivity and ‘safe journeys for everyone’ support.

For this specific year, Pride Toronto had gone through a brand refresh and Metrolinx wanted to approach their own design with a new perspective. I was tasked with taking Pride’s new look and creating a design for Metrolinx’s owned assets. The creative, that was 60s inspired, was used for bus and TSO wraps, t-shirts, as well as social and digital banners.

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