ego

Branding
Client

ego

Role

Art Direction/Design

Team

Copywriter: Nabeel El Khafif

The Story

A newcomer to the ride-sharing scene, ego is the latest app to offer it’s hailing services.

A multi-year project that was kicked off with the development of the brand and its landscape. I developed a logo, colour palette, font system and eventually a style guide. From this, stationary and initial promotional flyers were made and over time a launch campaign was ideated as a teaser to intrigue the public. Version 2 of the app is currently in underway.

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