CBC TV

Branding
Client

CBC

Role

Art Direction/Design

Team

Creative Director: Munro Cullen
Senior Art Director: Lindsay Dyson

The Story

I was presented with the opportunity to craft a logo and look for an upcoming streaming application run by the Canadian Broadcasting Company.

I was given three terms as my source of inspiration, ‘outdoor vintage’, ‘Canadian bright’ and ‘multiverse’. The original CBC logo, created by Burton Kramer, is an iconic piece in design history, so I wanted to play into elements from the existing logo. I presented five options ranging from safe to edgy and different, alongside with colour palettes and situational graphics to the client.

Ultimately, they did not move forward with these concepts and opted for an in-house rebrand under the name ‘CBC Gem’.

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