Creative Director: Munro Cullen
Senior Art Director: Lindsay Dyson
I was given three terms as my source of inspiration, ‘outdoor vintage’, ‘Canadian bright’ and ‘multiverse’. The original CBC logo, created by Burton Kramer, is an iconic piece in design history, so I wanted to play into elements from the existing logo. I presented five options ranging from safe to edgy and different, alongside with colour palettes and situational graphics to the client.
Ultimately, they did not move forward with these concepts and opted for an in-house rebrand under the name ‘CBC Gem’.