Cadillac Canada


Cadillac Canada


Art Direction


Executive Creative Director: Ryan Egan
Creative Director: Emma Wathan
Copywriter: Adam Jackson
Motion Design: Nice Shoes

The Story

Cadillac Canada aimed to launch a Chinese New Year campaign in 2022 as part of its multicultural initiatives.

The objective was to foster a fresh appreciation for the Cadillac brand and luxury lineup, ultimately driving traffic to T2 and Dealer sites. Collaborating with the Nice Shoes studio, we executed dynamic and engaging 2D/3D creative. The results were very well-received, evident in a significant increase in sign-ups for live tours and a record-breaking number of click-throughs on the paid ads.