Cadillac Canada


Cadillac Canada


Art Direction


Creative Director: Ryan Egan
Associate Creative Director: Emma Wathan
Copywriter: Adam Jackson
Motion Design: Nice Shoes

The Story

Cadillac Canada wanted to kick off 2022 with a Chinese New Year campaign as part of its multicultural initiatives.

The goal was to gain a new appreciation of the Cadillac brand and luxury line-up and drive visits to T2 and Dealer sites. We teamed up with the Nice Shoes studio to execute dynamic and fun 2D/3D creative. The return paid off with an unprecedented amount of sign-ups for live tours as well as a record amount of click-throughs on the paid ads.