Brigus Blacksmith

Branding
Client

Brigus Blacksmith

Role

Art Direction/Design

Team

Creative Director: Cora Brown
Photographer: Jessie Brinkman Evans

The Story

An authentic forge dating back to the late 1800s near St. John’s changed hands to a young, up and coming blacksmith, Kyle Downey.

With this change, the forge felt like it was time to update their look. The brief was to create something historic, authentic yet modern and that could be used for a multitude of collateral for their storefront, packaging, and online presence. Through various explorations, a distressed monogrammed version was chosen. The ‘bowel’ of the B was also used visually as an anchor metaphor — a nod to its fishing heritage.

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