Brigus Blacksmith

Branding
Client

Brigus Blacksmith

Role

Art Direction/Design

Team

Creative Director: Cora Brown
Photographer: Jessie Brinkman Evans

The Story

A genuine forge dating back to the late 1800s near St. John’s found a new owner in the hands of the young and promising blacksmith, Kyle Downey.

With this change, the forge felt it was time for a visual update. The goal was to create something historic, authentic yet modern for various uses, including storefront displays, packaging, and online presence. After exploring different options, a distressed monogrammed version was chosen, with the ‘bowel’ of the B serving as an anchor metaphor — a nod to its fishing heritage.

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