Renault

The Story

While at Publicis Paris, I was assigned to their ‘Loft’ division — a nimble incubator with rapid turnover and deadlines, reminiscent of a charette. For our client Renault, the focus was predominantly on social media content, complemented by select print-based projects.

My responsibility for this endeavour was to conceptualize and design a print series showcasing specific selling features of Renault’s car lineup. The series included illustrations highlighting the rearview camera, a creative twist on the natural food chain, Bose surround sound represented through a classroom with four teachers, and an analogy of the emergency brake system with the Titanic avoiding collision. Each piece adhered to a predetermined illustration style discussed in advance.